Content Marketing
AdWords Lead's content marketing
Our agency’s content marketing services will help you increase website traffic from your online marketing channels. It will help you take people from other online channels to your website. These online marketing channels may be social media, search engines, or your email marketing efforts. Our content writers will produce relevant content to engage your audience, promote brand awareness, build trust, and influence their purchasing decisions. Our content marketing services includes strategy development, content writing, editing, and publishing to your website.
Why Content Marketing?
Content is king. By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Investing in content creation can help you achieve (and go beyond!) your business goals by improving your online presence, organic traffic volume, and bottom line figures. Here are a few more reasons why you should invest in content marketing:
- Websites that produce regular content receive 8x more traffic
- Content marketing costs 62% less than outbound marketing
- Content marketing generates 3x as many leads as outbound marketing
- Content marketing adopters have nearly 6x as many conversions as non-adopters
- Content marketing enhances your email marketing and social media marketing efforts
Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content creation services will help you write content that will drive results and enhance your entire online marketing presence.
Content marketing is the foundation of a successful SEO & digital marketing strategy
We come up to speed on your business with thorough research and interviews, and we write about it as well as the journalists who cover your industry. How can we say that? Because we hire journalists. Vital currently employs 4 full time writers and that doesn’t include our short-form writing specialists. That’s the way our industry is going these days. Content is the name of the game. Let’s face it though: even Bob Woodward isn’t going to get you to the first page of Google, so we balance our writing team with a steady dose of our SEO and digital analysts to make it all work for your website.
How Our Content Marketing Service Works
Initial Content Research
We begin by performing a content audit of your website in order to evaluate your current content and see where there are gaps that need to be filled. At the same time, we perform keyword research to determine where you currently rank for major keywords on search engines and identify new keywords that you should be targeting. We also look at your competitor’s content to analyze what they have been successful with and how they rank for the same keywords.
Content Creation
For each piece of content we create, we first research the topic in depth. We develop a content brief that details what the topic will be about, who is being targeted with the content, where they are in the buyer’s journey, and other key details. We review the content brief with you and finalize it. Our writers then produce content according to the brief. Once the content is done, we review it to make sure it aligns with our content strategy and edit it for spelling, grammar and SEO. You get the final say on the content and if revisions are needed then we are more than happy to provide them.
Content Marketing Strategy
After we have gathered all of the necessary information we come up with a content marketing strategy that details our observations, recommendations, and game plan for success. We identify specific buyer personas so that each piece of content can connect better with your target audience. We develop a content calendar that identifies possible topics and a publishing schedule. Our strategy breaks down what needs to be done for all of your content channels and how the individual elements of the strategy will work together to help guide prospects through the sales funnel.
Analytics
A great piece of content is always working to bring you more leads, and so are we. After publication we monitor your content in order to determine what works, what doesn’t, and how we should alter our content strategy to yield better results. Each month you will receive a report from us that breaks down the results of our content efforts. This report provides not only the raw data, but our analysis and suggested “next steps” as well.
Let AdWords lead help you in your content marketing
Our content marketing services team believe in quality over quantity. By delivering high quality content, we succeed in increasing your website’s traffic and boost sales.
Ready to get started?
Call us at 0334 000 55 05 or request a free quote to get started!
Our content marketing services team believe in quality over quantity. By delivering high quality content, we succeed in increasing your website’s traffic and boost sales.